Last Updated: 14 October 2025
At Care Choice Northwest, we are committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website www.carechoicenorthwest.co.uk or interact with us. If you have any questions about this policy, please contact us at contact@carechoicenorthwest.co.uk.
1. Who We Are
Care Choice Northwest is a care services provider based in the United Kingdom. We operate this website to provide information about our care services and to allow users to contact us. For the purposes of data protection law, we are the “data controller” responsible for your personal data.
2. Personal Data We Collect
We collect the following personal data:
- Information you provide: When you fill out our contact form, we collect your name, phone number, and email address.
- Automatically collected data: When you visit our website, we use Google Analytics to collect anonymised data about your activity, such as pages visited, time spent on the site, and your device’s IP address. This data helps us understand how our website is used and improve our services.
- Invisible reCAPTCHA (if applicable): If we implement Google’s invisible reCAPTCHA, it may collect data such as your IP address, browsing behaviour, and device information to verify you are not a bot. This data is processed by Google in accordance with its privacy policy.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- To respond to your inquiries: We use the name, phone number, and email address you provide to respond to your inquiries about our care services.
- To improve our website: Google Analytics data helps us analyse website performance and user behaviour to enhance your experience.
- To prevent spam (if applicable): If invisible reCAPTCHA is used, it helps protect our website from automated abuse.
- Legal compliance: We may process your data to comply with legal obligations, such as responding to data protection requests.
4. Legal Basis for Processing
We process your personal data based on the following legal grounds under the UK GDPR:
- Consent: When you provide your name, phone number, and email address via our contact form, we process this data with your consent.
- Legitimate interests: We use Google Analytics to improve our website and services, which is in our legitimate interest. We ensure this processing does not override your rights or freedoms.
- Legal obligation: We may process your data to comply with applicable laws.
5. Sharing Your Personal Data
We do not sell or share your personal data with third parties for marketing purposes. Your data may be shared in the following circumstances:
- Service providers: We use Google Analytics and, if implemented, Google reCAPTCHA, which may process your data on our behalf. These providers are bound by data processing agreements to ensure GDPR compliance.
- Legal requirements: We may disclose your data if required by law, such as to comply with a court order or regulatory request.
6. International Data Transfers
If we use invisible reCAPTCHA or Google Analytics, some data (e.g., IP addresses) may be transferred outside the UK to Google’s servers in the United States or other countries. We ensure such transfers comply with UK GDPR through appropriate safeguards, such as Standard Contractual Clauses or Google’s Data Processing Addendum.
7. How Long We Keep Your Data
- Contact form data: We retain your name, phone number, and email address for as long as necessary to respond to your inquiry or maintain our relationship with you, typically up to 12 months unless you become a client, in which case we will provide a separate privacy notice.
- Google Analytics data: Anonymised data is retained for up to 26 months, as per Google Analytics’ default settings.
- Invisible reCAPTCHA data (if applicable): Data is retained by Google as described in their privacy policy.
We delete or anonymise your data when it is no longer needed for the purposes outlined in this policy, unless we are required to retain it by law.
8. Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct inaccurate or incomplete data.
- Erasure: Request deletion of your data in certain circumstances.
- Restriction: Ask us to limit how we use your data.
- Objection: Object to processing based on legitimate interests (e.g., Google Analytics).
- Data portability: Request your data in a structured, machine-readable format.
- Withdraw consent: If we rely on your consent, you can withdraw it at any time.
To exercise these rights, contact us at contact@carechoicenorthwest.co.uk. We will respond within one month, as required by law.
9. Cookies
Our website uses cookies to enable Google Analytics and, if implemented, invisible reCAPTCHA. Cookies are small text files stored on your device. You can manage cookie preferences through your browser settings or our cookie consent tool (if applicable). For more information, see our Cookie Policy.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including encryption, secure servers, and restricted access to your information. However, no online system is completely secure, and we cannot guarantee absolute security.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. Please review their privacy policies before providing personal data.
12. Complaints
If you have concerns about how we handle your personal data, please contact us at contact@carechoicenorthwest.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
13. Changes to This Privacy Policy
We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new “Last Updated” date.
14. Contact Us
For questions, requests, or concerns about this Privacy Policy or your personal data, please contact us at:
Phone: 01942 825766
Email: contact@carechoicenorthwest.co.uk
Address: Pier House Wallgate, Wigan, WN3 4AL